Anthousa Email Campaign
A Seattle-based luxury apothecary line, Anthousa is known for creating products which add exceptional beauty to the home or work environment.
Challenge: Specifically target and engage a very discerning audience who responds only to the “best-of-the-best“ in all aspects of life.
Solution: A series of exquisite Email communications which showcase the products, and entice the senses (as well as the desire for purchase).
Result: Over a series of email campaigns, with nearly 4,000 targeted consumers, Anthousa enjoyed a phenomenal Open Rate of 37.5% (industry average 21%) and an outstanding 12% Click Through Rate (3.4% industry average). The success not only strengthened the existing client base, but created new loyal customers after being exposed to the website.