Biz Kid$ Website Redesign

Biz Kid$ is more than just an Emmy award-winning educational television show – it’s a movement. They are on a mission to increase financial literacy by creating an environment which is: kid:kid, teacher:student, parent:child.

Challenge: The television show just isn’t enough. The Biz Kid$ voice needed an expansion into the modern age through a refreshed, clean, hip website with ecommerce and a robust CMS.

Solution: Our approach was to listen and learn. Not only did they need a new online look, they needed to be heard. The site needed an attitude to appeal to their target audience, 12-16 year olds. Engine and Biz Kid$ worked closely together to naturally extend the Biz Kid$ brand into an online environment. Information architecture and media allocation was an important step in order to structurally arrange the site for optimal impact.

Result: We gave the site attitude laced with an exciting interface and flexible CMS. We created a digital space speaking to audiences of students and teachers—directly.