Bing Marketing Analytics
The Bing Marketing & Analytics group executes on a myriad of marketing initiatives, analyzing, and reporting on all metrics to deliver crucial insight to decision makers on all levels.
Challenge: Synthesize, organize, and contextualize extremely data-intensive information in a way which is both beautiful and digestible for the target audience (key executives and decision makers, as well as highly educated marketers). In doing so, they can make important and very expensive investments with confidence and accuracy.
Solution: Monthly/weekly reports highlighting all aspects of marketing and analytics, from regular email updates to deep dive extrapolation. Every marketing team receives custom-tailored summaries with consolidated high-level content for senior individuals.
Result: Consistent surfacing of key insights informing large scale marketing spend and executive business decisions.